Brands don’t handle crisis situations every day. At the same time, unexpected situations, malicious events and head-scratching screw ups happen all the time. Food and beverage brands are especially vulnerable to reputation-damaging issues ranging from recalls, bacterial contamination and ingredient mislabeling to vandalism and even crusading lawyers and reporters.
In Breaking Bad News: 12 Essential Crisis Communication Tools, crisis communication veteran Jeff Hahn shows how even brands too busy to worry about crisis communications can rapidly put 12 proven tools to work when their spaghetti hits the fan.
The centerpiece is Jeff’s Reputation Dissonance model, developed after more than seven years of research, design and testing in scores of crisis situations. The model makes a big promise: If brands can effectively perform five actions, in sequence, they can successfully navigate virtually any bad news break.
Listen to the Podcast
Apron Food & Beverage Communications’ podcast about recalls, withdrawals, safety alerts and how brands are treated in the swirl of today’s media.
Invite Jeff to Speak
Jeff regularly speaks about crisis communication, typically through keynote addresses and occasionally specialized workshops.
Speaking fees depend on audience, length of presentation, audio/video rights and travel complexity. The speaking fee is waived in exceptional circumstances. Normally, speaking fees are due five days prior to the event and are non-refundable.